【
本課內容】本課中的三段英語場景對話是一場公司內部營銷大會演講實錄。自從蘋果的喬幫主為廣大
IT
廠商奠定了產品釋出的基本格局之後，我們在許多廠商的產品釋出會上都能看見一點喬幫主的影子。不過你們是否知道，喬幫主做演講的秘訣呢？那就是能夠做到邊想邊說。而要做到這一點的前提，一定是要把自己的口頭表述速度放下來（這一點其實和以前的Bill Gates做法是一樣的）。正是因為這個原因，我們許多人也許會注意到，喬幫主的英語我們許多的國人都可以聽懂，就如同我們很多時候也能聽懂美國總統的英語一樣。他們都遵循了大眾演講時的一個基本原則：那就是用最簡單的話，讓多數人聽懂。只可惜，大多數英語母語者不是這樣說話的。
用英語發表長篇演示發言是多文化環境
/
外企中一個最常見的會議方式，對英語學習者也是一個挑戰。然而如果瞭解了其中的套路，背下一兩套演示模板，你會發現演示發言其實不難，更難的是演講時候的表演套路和如何激發聽眾的興趣。今天，大家可以學到在外企中極其常見的一套中規中矩的演講模板。即使不能背下來，至少要能夠跟著音訊熟練重複下來。
【演示的第一部分】：
Overview and the Agenda：
概述和主要內容介紹
這個發言是一家叫做
alpha computers
公司的總部營銷經理來北京公司做的一場新產品釋出營銷活動內部介紹，時間是
2010
年度某個時點（
2008-2009
經濟危機之後）。會議主持人在安排妥當以後，向大家介紹了總部的
Michael Ford
。
Mr。 Ford
在感謝中國員工做出的貢獻以後，首先大致介紹了其發言的幾塊主要內容。
【演示的第二部分】：
Numbers， Charts and Graphs：
談論數字、圖表
PPT
。
Mr。 Ford
指出這個市場競爭的激烈性。其最主要的原因就是競爭對手在市場份額方面的競爭。
Mr。 Ford
用圖表展示了電腦市場從
90
年代，到
2000
年，以至
2010
年的發展趨勢，市場還有很大的成長空間，中國也不列外。而公司的新產品系列
X420
系列就是為擴充套件這一空間而推出的。
【演示的第三部分】
comparison and competitive advantages
產品的比較和競爭優勢。
Mr。 Ford
指出，新產品系列與公司以前系列相比的核心特徵就是有一些列的有競爭力的
USP （Unique Selling Propositions
，獨特賣點
）
；
如其超輕薄（
ultra-light
）
，
還有在
RAM
和
Processor
方面的優勢等。最後，
Ford
先生給大家展示了公司對該產品第一年的銷售預測，並相信該預測只是一個保守數字。
【劉博士關於會議演示英語提高的小技能】
其實，我們在外企工作的許多員工對於公司內部業務常用英語是非常熟悉的，瞭如指掌的。尤其是國人有紮實的英語寫作功底（多虧學校的長期英語教育），是許多非英美的外國人所不能比擬的。我們的弱點是不能將其變成有聲音的語言。如何充分利用你得天獨厚的工作英語環境，將你的英語在口語和聽力上進行提升呢？
1）
以你公司
/
你的工作內容英語作為英語突破的起點。將公司網站上有關公司介紹的音訊（一般都會有文字）作為聽讀練習的起點，並以口頭流利能跟讀下來作為目標。花
3-6
個月的時間將公司和部門所有的相關音訊練習熟練；
2）
在工作郵件中，留心公司的
Communications
郵件和母語人士寫的郵件，自己一個人的時候大聲朗讀，直到熟練；
3）
每次你在參加英語會議或是要做發言的時候，練習：在郵件的草稿中做筆錄
（聽寫），或提前在草稿中把想要說的內容寫下來。確保你開會的時候一定要說。
你只需要不到
1
年的時間，就會發現自己完全能夠用口語應付辦公場合的會議和英語對話了。要知道，商業英語的主要目的在於溝通和實現理解。這在工作場合是很容易形成的。不要荒廢你在外企的免費學英語機會。外面的機構永遠沒有你們單位的資料全面有效。什麼發音準確、語法準確等在你能夠熟練開口說英語之前
都不重要
。
口語難聽不重要，咱們的口語怎麼也比印度口語好聽。真正難聽的英語是沒有內容，沒有價值的英語。
等到你開口熟練說了一段時間以後，如果你還覺得有不足，有提高的地方，那時候，你一定會知道，你的不足之處不是你的口語能力，而是你的知識能力的不足了。
下面，我們將進入全英語的基礎英語記憶體構建時間，請切換你的語言程式，進入純英文模式。
劉博士英語學習法的學習方式：
1
）
首先閱讀文字材料，完全理解對話的書面內容，包括掃除單詞障礙和語法障礙，領會對話的含義。
2
）
然後開始聽音訊材料，將書面文字和聲音表達進行匹配：即能夠看著閱讀材料清晰地聽出音訊內容
（這一步是聽清楚的練習。如果可能，可以在有空時試著做聽寫練習）。
3
）
將聽力內容從他人的聲音資訊轉化成你的口語聲音資訊：請一邊閱讀，一邊跟著音訊複述，最終，學習者可以流利地將音訊內容跟讀下來，並同步理解（這一步是練習你的口語表達，也是為了讓你形成自己的英語聲音記憶體）。
02-24 Office Meeting English 03 Giving a Presentation
02-24 Office Meeting English 03 Giving a Presentation
04：59
未知來源
【Audio Transcript】：
【Part I: The Overview and the Agenda】
A: Hi everyone, Can everyone hear me? Can you guys at the back hear everything?
A: Okay great. Well I think all of you know why we are here this afternoon. As most of you are aware, 2010 marks an important moment for Alpha computers.
A: We have bounced back from the recession and now we are set to launch our new line of laptop and desktop computers.
A: I’m really pleased to welcome Michael Ford, the Global Marketing Manager for Alpha computers, who has flown in from California to give all of you an overview of the marketing campaign and to answer any questions you may have. So please give a warm welcome to Mr. Ford.
B: Thank you Jonathan. It really is a pleasure to be here today. It has been three years since I visited Beijing, and it’s clear to me that operations here are obviously going from strength to strength.
B: The Alpha brand continues to grow in leaps and bounds in China, and that is certainly down to the hard work of all of you here. So congratulations to all of you.
B: I’d like to start by outlining the key points of my presentation this afternoon and giving you an idea of the topics that will be discussed. The presentation today is divided into five main parts.
B: First of all, I’d like to briefly touch on the background of the new x420 line; how the whole concept has come about and how the new product fits into our existing brand line.
B: Secondly I’d like to present data on projected sales for the x420. We will then go on to discuss our key rivals in this sector. Then I would like to go on to outline the campaign concept for the x420.
B: Finally I’m happy to open up the discussion for any questions or points you might have for me.
part 2：Talking about numbers, charts and graphs
Mr. Ford: As all of you are well aware, competition in the laptop computer sector is intense.
Mr. Ford: We continue to fight with our competitors for market share, and this is the case both in the developed markets in the West, as well as more developing markets in Asia and Africa.
Mr. Ford: You may ask yourself, why is this market so cut-throat? Well the answer is simple. There is a huge untapped potential market out there, with a huge untapped potential for profit.
Mr. Ford: If I bring up the first graph here, it shows the increase in terms of number of computer owners across the globe.
Mr. Ford: As you can see in the 1980’s computer ownership amounted to around 0.5% of the total world population. Since the 1990’s, computer ownership has risen dramatically.
Mr. Ford: In the new millennium we saw an even larger explosion in computer owners, with figures rising to around 4- 5%, an increase of 1000 % percent compared with the 1980’s.
Mr. Ford: If we move on to discuss the figures for China specifically we can see in Chart B that the overall figure for computer ownership stands at around 60 million, which represents a huge increase in a very short time period.
Mr. Ford: Now of course 60 million is just a drop in the ocean if you compare the total population of China, and this is a key reason why the personal computer market is such a hot market.
Mr. Ford: For us at Alpha, and of course for all our competitors as well, we have millions of potential customers who are looking to join the internet generation.
Mr. Ford: If we do this right we really can reap huge rewards in a very short time frame. I’d now like to move on to discuss the x420 brand itself, and compare and contrast with some of our key competitors.
Part three: Making Comparisons
Mr. Ford: Now a key question you might ask yourself is what differentiates the new x420 line with our previous models, and also of course with some of our competitors.
Mr. Ford: In other words what makes the x420 stand out from all the others? This is a key question, and is something I’d like to explore in a little depth. Firstly, the x420 has a range of USPs that really make it a cut above the rest.
Mr. Ford: The first thing to mention is that the x420 is the first in a new generation of ultralight laptop computers. It is only 2lbs, which compares very favorably with all our key competitors. In terms of computer Performance, for such a light machine it’s very powerful. 4 GB of RAM, with an ultra-fast processor.
Mr. Ford: The most advanced video and sound cards on the market are installed with a crystal-clear 15-inch LCD display. The x420 really stands out as next generation laptop. Compared with our previous x540 range it really is in a league of its own.
Mr. Ford: Now, if we go on to look at projected sales for the x420 we can see that sales revenue for 2010 is expected to hit at least 20 million dollars. Now this is really a conservative estimate.
Mr. Ford: If our marketing campaign is successful I’m confident that we could see a doubling of this figure at the very least. Now please bear in mind that this is only for the first year of production.
Mr. Ford: I’m certain that in the coming three years the x420 will actually overtake all our existing products, both in terms of sales and revenue. Okay, now let’s move on to discuss our marketing concept and look more closely at our key competitors.
（to be continued）。