四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

本案所在的雙流水泥廠位於西湖區轉塘鎮。上世紀70年代,這裡是杭州近郊最重要的建材工業區,機械轟鳴,紅火一時,直至1999年關停後沉寂。工廠廢棄,而廠房建築在時代的洪流中安然佇立,空間作為時間的見證者和記錄者得以倖存。而今又二十年過去,曾經的雙流水泥廠已被改造成為文創藝術園區,生產活動以嶄新的方式重新延續。

The Shuangliu cement plant where the case is located in Zhuantang Town, Xihu District in Hangzhou。 In the 1970s, it was the most important building materials Industrial Zone in the suburbs of Hangzhou。 Machinery roared and flourished for a time, until it was closed down in 1999。 The factory is abandoned, while the factory buildings stand in the flood of the times, and space survives as the witness and recorder of time。Now another 20 years later, the Shuangliu cement plant has been transformed into a cultural and creative artistic Park, and the production activities are renewed in a new way。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲廠區老照片 Old factory photo

此次專案選址正是原雙流水泥廠的熟料存放區域,四個巨大的圓筒結構一字排開構成建築主體,內部互通相連。買手品牌EvenBuyer的全新店面在這裡借建築與設計的語言,講述自身的風格標籤與時尚態度。

The site of the project is the clinker storage area of the original Shuangliu cement plant。 Four huge cylinder structures are arranged in one line to form the main body of the building, and the internal interconnection is connected。 The brand new storefront of buyer brand Evan buyer is here to use the language of architecture and design to describe its own style label and fashion attitude。

建築改造與室內設計由蔣傑室內設計工作室完成。舊建築與新時尚的相遇為設計師帶來靈感;最大程度地保留自然印記、融入當代極簡的設計美學、引發跨時空的有趣對話,是設計的切入點。正如好食材往往只需採用最樸素的烹飪方式,置身沉澱著豐富內涵的建築,恰到好處的室內設計,即可呈現美味佳餚。

The architectural renovation and interior design were completed by Jiang Jie‘s interior design studio。 The meeting of old buildings and new fashion brings inspiration to the designer; the breakthrough point of design is to retain the natural imprint to the greatest extent, integrate into the contemporary minimalist design aesthetics, and trigger interesting dialogues across time and space。Just as good food materials only need to adopt the most simple cooking methods, place yourself in the rich connotation of the building, just the right interior design, can present delicious food。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲軸測示意圖 axon diagram

由於特殊的建築屬性,店面空間面積較大且呈長條形,而買手店的產品品類與數量繁多,設計師著力營造連貫而有韻律的空間氛圍。透過在四個圓筒型空間中置入三個盒子,空間被分為三大部分。

Due to the special architectural properties, the storefront space area is large and long strip, while the product category and quantity of buyer’s shop are various。 The designer strives to create a coherent and rhythmic space atmosphere。 By placing three boxes in four cylindrical spaces, the space is divided into three parts。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲入口 Entrance

設計師利用外立面原有門洞,將其一作為商店主入口,而另外三個成為落地櫥窗。門洞與建築高層的四個小視窗相呼應,共同形成有趣的節奏感。

The designer makes use of the original door opening of the facade, and uses one as the main entrance of the store, while the other three become the floor window。 Four small windows of high-rise buildings should form a common rhythm。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲櫥窗display window

四十年前的水泥廠成為了都市先鋒時尚的據點

▲飄簷 Eveas

落地窗引入充分自然光,同時也用作櫥窗,展示店家的當季推薦,窗貼的平面畫面與產品相映成趣。統一的不鏽鋼波紋板飄簷與建築原始水泥質感形成反差,首先為到達的訪客帶來視覺衝擊,讓好奇心引人進店。

Floor to ceiling windows provide plenty of natural light and are also used as windows to display the seasonal recommendations of the store。 The flat screen of window stickers is in contrast with the products。 The unified stainless steel corrugated board floating eaves is in contrast to the original cement texture of the building, which first brings visual impact to the arriving visitors and makes curiosity attract people into the store。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲入口圓弧陳列桶 Circular Shelves to the Entrance

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲包展示區Package display area

基於原建築結構,空間佈局中辦公區域與店面入口平行相對。設計師在入口處置入漂浮的圓弧形層板,內部是兼顧試衣間、直播室的功能體塊,材質上採用頂面發光膜及一塊完整的鏡面反射內部桶狀空間增強縱深感,同時整個體塊將辦公區入口藏匿其後。

Based on the original building structure, the office area is parallel to the entrance of the store。 The designer disposes floating circular arc-shaped laminates at the entrance。 The interior is a functional block which takes into account the fitting room / live room。 The material is made of light-emitting film on the top surface and a complete mirror reflection。 The inner barrel space enhances the sense of depth。 At the same time, the whole block hides the entrance of the office area behind it。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲試衣間 Fitting Room

除了用作隔擋之外,以層板為對稱中軸,將進店後的動線一分為二。弧形路徑也為空間帶來更多生趣,併為品牌方創造了多角度展示核心產品的場景。層板的圓弧形狀應空間形態而生。在完美融入的同時留有缺口,保持空間連通性,營造張弛有度、有呼吸感的空間感受。

In addition to being used as a partition, the moving line after entering the store is divided into two parts by taking the laminate as the symmetry axis。 The arc path also brings more interest to the space and creates a multi angle scene to show the core products for the brand。The circular arc shape of laminate should be generated by spatial form。 In the perfect integration at the same time to leave a gap, to maintain spatial connectivity, create relaxation degree, a sense of breathing space。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲吧檯區 Bar area

進店後向右是吧檯區。設計師運用最簡單的不鏽鋼方形體塊將空間一分為二,隔出通往衛生間的通道。

After entering the store, the bar area is on the right。 The designer uses the simplest stainless steel square block to divide the space into two and separate the passageway leading to the bathroom。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲吧檯細節 Bar details

向左是服裝、鞋類陳列區,設計師在兩個圓筒中間運用階梯作為一個展臺連續空間的體驗感。

To the left is the clothing / Footwear display area。 The designer uses the staircase between the two cylinders as a continuous space experience。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲服裝、鞋類陳列區 clothing / Footwear display area

同樣的對話方式在整個空間中延續。進入左側服裝、鞋類陳列區,空間讓產品成為主角。落地式衣架配合展臺用更為隨意、鬆散的方式放置。

The same dialogue continues throughout the space。Enter the clothing / Footwear display area on the left, and the space makes the product the main character。 The floor type clothes hanger is placed in a more casual and loose way with the exhibition stand。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲樓梯展臺Stairs Showcase

而在左側兩個圓筒之間,一個巨大的跨越式樓梯展臺完成了對空間的分割,同時又為其建立了新的聯絡。

Between the two cylinders on the left, a huge stair crossing stand divides the space and establishes a new connection。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲展臺細節 Showcase Details

樓梯平臺的高差阻隔了顧客的部分視線,激發更多的好奇心與探索欲,為距離入口最遠的冷區引流。而高低錯落形成的豐富視覺感受,也在長距離的動線上保證了空間的層次感與趣味性。展臺加入大面積的鏡子,在遮擋消防栓的同時,滿足試衣需求並延續空間。

The height difference of the staircase platform blocks part of the customer‘s sight, stimulates more curiosity and exploration desire, and drains the cold area farthest from the entrance。 The rich visual feeling formed by the high and low staggering also ensures the sense of hierarchy and interest of the space on the long-distance moving line。 A large area of mirror is added to the booth to cover the fire hydrant and meet the fitting needs and extend the space。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲冷區cold area

當人們走上展臺時,又將解鎖觀察空間的全新視角。

When people walk on the exhibition stand, it will unlock a new perspective of the observation space。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲細部 Details

精緻與粗糲、當代質感與原生肌理的對話。

The dialogue between delicacy and coarseness, contemporary texture and original texture。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲材質Material

剔除粉刷面層後,建築原有牆體呈現出原始毛坯狀態,獨特的肌理是時代的印跡。在此背景下,不鏽鋼及鏡面材質注入強烈反差。

After removing the painting surface layer, the original wall of the building presents the original blank state, and the unique texture is the imprint of the times。 In this context, stainless steel and mirror materials inject strong contrast。

四十年前的水泥廠成為了都市先鋒時尚的據點

▲社交媒體傳播 EvenBuyer on Social Media

開業後的EvenBuyer,隨即成為杭州新晉時尚打卡地標。

After its opening, Evenbuyer has become a new fashion clock out landmark in Hangzhou。

四十年前的水泥廠為城市建設提供原料,四十年後的「熟料空間」成為了都市先鋒時尚的據點。從工業到文化的轉變,在城市進階的路徑中,建築獲得了獨特的意義。而在設計師手中,圓與方、粗糲與精緻、原生肌理與現代材質、極簡的設計語言與時下潮流單品,無不構成了有趣的互文及對「意義」的迴應,並最終匯聚為這個張弛有度、富有韻律的空間。

Forty years ago, the cement plant provided raw materials for urban construction。 Forty years later, the “clinker space” has become the vanguard and fashion stronghold of the city。 With the transformation from industry to culture, architecture has gained its unique significance in the path of urban advancement。 In the hands of designers, round and square, rough and delicate, original texture and modern materials, minimalist design language and current fashion items all constitute interesting intertextuality and response to “meaning”, and finally converge into this relaxed and rhythmic space。

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

▲分析圖 Analysis chart

專案資訊——

專案名稱:EvenBuyer

設計公司:蔣傑設計工作室

主創設計:蔣傑

設計團隊:潘楚楚

專案地址:杭州市西湖區鳳凰創意國際

完工時間:2020。10

專案面積:320m²

攝影團隊:汪敏傑

Project Information——

Project Name:Evenbuyer

Design Company:JIANGJIE·DESIGN

Designer:Jiangjie

Design Team:PAN ChuChu

project address :Fenghuang creative international in Xihu District, Hangzhou City

Time:2020。10

project area:320m²

photography team:Wang Minjie

| 案例精選 |

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點

四十年前的水泥廠成為了都市先鋒時尚的據點