【編輯】世創雲科技
每個企業都面對這種情況：你所在的行業發生了變化，因此生產你的產品所需的資源和服務成本增加了，現在你必須告訴你的那些多年老客戶你必須提高價格。
你可能想推遲談話，因為你非常擔心客戶會有什麼反應：會不會讓他們失望？難道真的要透過漲價來報答這些優質老客戶嗎？
跟客戶溝通漲價這種事情從來都不容易的，畢竟誰願意為一個非常依賴的產品花費更多呢？無論你如何傳達這種變化，你都要做好準備收到一些負面的反應。
在這篇文章中，世創雲外貿告訴你一些向客戶宣佈漲價的實用金句，可以根據客戶的屬性而自由組合，透過一封或者多封郵件讓客戶接受漲價這一現實。
一些好用的金句整理如下：
Step 1 簡述漲價事實
例1
I‘m writing to let you know that our prices will be increasing by 幾個點 with effect from 何時。
例2
We would like to inform you that the price of certain goods will be increasing due to the sudden increase in the cost of the raw materials we use in our production process。 Since we still have a limited stock of those raw materials， the price increase will not be made until 漲價日期。
例3
Please be advised that our prices will be increasing the prices by 幾個點 effective 何時。 Be assured we have enacted the smallest increase possible while continuing to ensure the quality of all our products。
TIPS “甩鍋”的一種語法
用主動語態傳遞積極訊息，用被動語態傳遞消極訊息。
簡單來說，就是好事是我做的，壞事是被逼的。比如以下兩個例句，請注意分辨哪個會讓客戶心裡更舒服一些：
×We will be increasing our prices…
√Our prices will be increasing…
Step 2 簡述漲價原因
例1 匯率上漲
Over the past few months， we have all experienced the value of the US Dollar fall significantly against the China Yuan。 The yuan has risen more than 9% against the U。S。 dollar since last June。
We have absorbed these currency fluctuation up to this point。 However， this downward trend in exchange rates has forced us to re-evaluate our situation。
例2 海運費上漲
The global shortage of shipping containers has led to a sharp rise in freight costs from Asia to both Europe and the US.
China-U。S。 West Coast prices （FBX01） increased 5% to $4，571/FEU。 This rate is 213% higher than the same time last year。
China-North Europe prices （FBX11） dropped 1% to $7，946/FEU， which is 449% higher than the same time last year。
China-Mediterranean prices （FBX13） increased 2% to $8，066/FEU， which is 283% higher than the same time last year。
*FBX指數即波羅的海貨運指數，航運界的最權威、最重要指數之一。
查詢官網：https：//fbx。freightos。com/
例3 原材料上漲
The cost of 某種原材料 has continued to increase at an unexpected rate of 幾個點 since 從何時開始 and some of the 原材料 suppliers are now releasing limited amounts of 原材料 into the market。 In addition， other raw material costs are increasing。
We have seen product costs pushed to historic level and we are unable to mitigate the current costs any longer.
TIPS 如何尋找具體原材料漲價的實錘
工具：Google或Bing。com國際版（更有利於英文搜尋），以關鍵詞“hike price +原材料名稱”或“price increase +原材料名稱”開始搜尋“新聞”，就能夠獲得大批資訊，以時間排序，篩選出你要的素材即可。
Step 3 我方努力及我方價值
例1
We have made every effort to control and absorb the increases over the last X months。 It is no longer possible for us to fully absorb the effects as raw material prices continue to rise。
We have no other option than to increase the prices of products and solutions。 Our focus remains on delivering value to and serving our customers across the world。
例2
We have tried to prevent this price increase for as long as possible because of course we want to provide our products at a competitive price。
However， the recent increase in the price of the raw materials is now too great for us to absorb， and we regrettably have no choice other than to implement a slight increase on the items listed below。
例3
We’re confident that our prices remain competitive within our sector for the quality of the service that we provide and as always， we‘re focused on the results we provide to clients。
As you know, we value your business and have enjoyed working with you and achieved some great results along the way.
例4
As you are aware, we have enjoyed great successes working together and truly appreciate your business.
As a business partner， you know that operating overheads surge over time； therefore， these adjustments were necessary to maintain the same premium quality of products that our clients are accustomed to。
Step 4 結尾留下溝通渠道
例1
Thank you for your understanding。 We appreciate your support and look forward to continuing to work with you in the future。
例2
If you have any questions or concerns about the increase， please feel free to contact us。 Our sales teams are happy to discuss this situation with you。
打包檔案下載辦法，關注“世創雲外貿”公眾號後，在對話方塊裡回覆“漲價”，系統自動傳送。
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